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Does AdSense Suck for Bloggers?
By Janice Mbui
‘AdSense for bloggers sucks, the click-through rates are too low, the advertising is not relevant enough and readers of blogs are more accustomed to blocking-out the ads - all this results in a very low CPM rate.’ While I don’t have time for a detailed post on this,I would say that from my own personal experience adsense ads on blogs don't yield much conversions. I write for a pretty tech savvy audience (who tend to not click ads), i write on a fairly broad range of topics and don’t generally write about products or specific services.
However - just because my blog doesn’t make much money from AdSense doesn’t mean that it sucks for all blogs. In fact I’ve surveyed my readers three times on their AdSense earnings, and while the poll showed the majority of bloggers don’t make much from AdSense it also showed that some definitely do. Last time I did the survey 24% of respondents said they earn over $500 a month (some quite considerably more) and a further 21% earned over $100 for the month). I would suspect that the vast majority of those had less traffic than me. How can this be so? From my own personal experience of blogging and from watching others I would guess that the majority of those earning more than others, did so because of a number of factors: Topic - more focussed and possibly on a more commercially viable topic (ie product related). This leads to higher paying ads and higher relevancy of ads (and higher click through rates).
Readership - while some readership is probably quite aware of what an ad is and isn’t and will actively avoid them - in my experience the average web user (the non blogging/web 2.0/geek crowd) is not as adverse to clicking ads.
Ad Positioning/Design - I can’t comment on how some bloggers have their ads positioned and designed - but it can be the difference between great and terrible AdSense performance.
Of course I’m not suggesting that everyone change their topic, readership or blog design. However this might help explain why some don’t earn as much as other bloggers from AdSense. How else could one Monetize A Blog? Let me explore a few options:
Indirect Income Streams - Ultimately the way a blogger should (and probably is) monetizing their blog is indirectly by building their own profile. In a sense they are advertising themselves and as a result building a loyal audience for future books, speaking engagements and consulting work. More on indirect methods of earning money from a blog here. Private Sponsorship - I think a better model for a blogger to earn money from blogs would be private sponsorship or a privately arranged CPM campaign. They still could have problems with this however incase of broad topic - but if they can find someone who has a product or service that is relevant or that matches their readership demographic they could be onto a good thing with readership levels. Affiliate Programs? - Another possible revenue stream that would probably do well for a blogger would be affiliate marketing. The products promoted would need to be of a high quality, products that they've personally used and genuinely recommended and would have to be careful about pushing them too hard - however if they found the right products I suspect loyal readership would react well and with the right product (of a high value) one could earn some nice change! Other Ad Programs - Text-Link-Ads would do well on some blogs as it’s got a good SE ranking. I suspect they’d earn more than what AdSense did each month. Similarly BidVertiser, Performancing Partners and either Feedburner’s Ad network or TLA’s Feedvertising would be good ways to monetize RSS feeds. Again - it’s the indirect money making methods that I suspect bloggers are focussing upon most, that they will ultimately succeed with.
This intel first appeared on: http://domaindomaine.com
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http://domaindomaine.com
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